{"id":65,"date":"2017-09-16T13:20:06","date_gmt":"2017-09-16T12:20:06","guid":{"rendered":"http:\/\/www.zencrisis.ch\/?p=65"},"modified":"2017-09-16T13:20:06","modified_gmt":"2017-09-16T12:20:06","slug":"journee-langage-communication-ii","status":"publish","type":"post","link":"https:\/\/www.zencrisis.ch\/?p=65","title":{"rendered":"Journ\u00e9e Langage &#038; communication II"},"content":{"rendered":"<p style=\"line-height: 15.0pt; background: white; margin: 11.25pt 0cm 11.25pt 0cm;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">La communication de crise est un domaine transversal de la communication qui prend aujourd\u2019hui de plus en plus d\u2019importance. Les collectivit\u00e9s publiques, tout comme les entreprises, doivent se pr\u00e9parer \u00e0 g\u00e9rer des situations de crises et d\u00e9ployer une communication circonstancielle. L\u2019\u00e9volution des m\u00e9tiers de la communication, la complexit\u00e9 des crises, le positionnement de l\u2019opinion public, sont autant d\u2019\u00e9l\u00e9ments qui complexifient la gestion de la communication de crise. <\/span><\/p>\n<p style=\"line-height: 15.0pt; background: white; margin: 11.25pt 0cm 11.25pt 0cm;\"><span style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif;\">Ce travail analyse trois cibles\u00a0: les journalistes, les directeurs et responsables communication des organisations publiques et l\u2019opinion public. Nous nous int\u00e9resserons lors de cette journ\u00e9e au troisi\u00e8me volet\u00a0: l\u2019opinion public. Une enqu\u00eate men\u00e9e d\u00e9but 2017 a permis d\u2019identifier et de comprendre les besoins et attentes de l\u2019opinion public envers les organisations publiques en cas de crise. O\u00f9 cherche-t-on l\u2019information\u00a0? Quels sont les besoins prioritaires\u00a0? Les r\u00e9seaux sociaux sont-ils une source fiable de l\u2019information\u00a0? Ces questions ont \u00e9t\u00e9 \u00e9tudi\u00e9es dans le cadre de ce travail visant \u00e0 analyser plus sp\u00e9cifiquement les particularit\u00e9s et les enjeux politiques, strat\u00e9giques et organisationnels de la communication de crise dans le secteur public genevois.<\/span><\/p>\n<p>Voir <a href=\"http:\/\/www.zencrisis.ch\/wp-content\/uploads\/2017\/09\/Poster2017-V4.pdf\" target=\"_blank\" rel=\"noopener\">le poster<\/a> (.pdf)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-67 aligncenter\" src=\"http:\/\/www.zencrisis.ch\/wp-content\/uploads\/2017\/09\/PosterPresentation-300x227.jpg\" alt=\"\" width=\"300\" height=\"227\" srcset=\"https:\/\/www.zencrisis.ch\/wp-content\/uploads\/2017\/09\/PosterPresentation-300x227.jpg 300w, https:\/\/www.zencrisis.ch\/wp-content\/uploads\/2017\/09\/PosterPresentation-768x580.jpg 768w, https:\/\/www.zencrisis.ch\/wp-content\/uploads\/2017\/09\/PosterPresentation-1024x773.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La communication de crise est un domaine transversal de la communication qui prend aujourd\u2019hui de plus en plus d\u2019importance. Les collectivit\u00e9s publiques, tout comme les entreprises, doivent se pr\u00e9parer \u00e0 g\u00e9rer des situations de crises et d\u00e9ployer une communication circonstancielle. L\u2019\u00e9volution des m\u00e9tiers de la communication, la complexit\u00e9 des crises, le positionnement de l\u2019opinion public, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-standard","hentry","category-these"],"_links":{"self":[{"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65"}],"version-history":[{"count":1,"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":68,"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=\/wp\/v2\/posts\/65\/revisions\/68"}],"wp:attachment":[{"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zencrisis.ch\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}